Dovima is a line of luxury shirt and tunic dresses, designed by a woman for women. Dovima gives women an easy and enjoyable way to dress. Ease does not mean laissez-aller -- on the contrary! But we don't want buying clothes to be a chore and we do want to be confident that all the details -- What happens when I sit down? Is my bra-strap showing? -- have been considered.
We want dresses that are kind to women. Dresses that flatter, dresses that make us feel happy, confident and attractive. We want dresses that take us through a busy day and on into evening. We want to decide ourselves when to be alluring or demure. We want dresses that are new and fresh, yet not gimmicky or overwhelming.
Dovima does not aim to replace the exciting dresses that appear on the runways every season, but we'd like a little perenniality: timeless dresses that we can wear for a long time. Beautifully made dresses that we can slip into and run out the door knowing that we look great. Dresses that work with all of our shoes, and bags, and jewelry. Dovima is the sartorial dream of Jane Pendry, who has worked in luxury fashion in Paris for the past 20 years. With her innate sense of knowing how modern, real women want to dress, combined with having learnt the knack of effortless chic, typified by Parisian women, she has created Dovima to make the kind of dresses she wanted to wear but had trouble finding -- beautiful quality, always flattering, updated, sophisticated classics – available as a collection.